Vincent M. Serra

Vincent Serra is a partner in Robbins Geller Rudman & Dowd LLP’s Melville office. His practice focuses primarily on complex securities and consumer actions, but has also included antitrust, employment, insurance, and environmental litigation. His efforts have contributed to the recovery of billions of dollars on behalf of aggrieved plaintiffs and class members and significant injunctive relief for individuals and municipalities throughout the country. Notably, Vincent has contributed to several noteworthy recoveries, including Dahl v. Bain Cap. Partners, LLC ($590.5 million recovery), an antitrust action against the world’s largest private equity firms alleging collusive practices in multi-billion dollar leveraged buyouts, and Samit v. CBS Corp. ($14.75 million recovery), a securities action alleging that defendants made false and misleading statements about their knowledge of former CEO Leslie Moonves’s exposure to the #MeToo movement.

Additionally, Vincent was a member of the litigation team that obtained a $22.75 million settlement fund on behalf of route drivers in Veliz v. Cintas Corp., an action asserting violations of federal and state overtime laws. He was also part of the successful trial team in Lebrilla v. Farmers Grp., Inc., which involved Farmers’ practice of using inferior imitation parts when repairing insureds’ vehicles. Other notable cases include In re Payment Card Interchange Fee and Merchant Discount Antitrust Litig. ($5.5 billion recovery), In re DouYu Int’l Holdings Ltd. Sec. Litig. ($15 million state court securities recovery) and Kail v. Wolf Appliance, Inc. (confidential settlement in breach of warranty actions involving faulty blue porcelain oven cavities).

Vincent has litigated several actions against manufacturers and retailers alleging the improper marketing and sale of purportedly “flushable” wipes products, including consumer fraud, nuisance, and strict product liability claims. For example, in Commissioners of Public Works of the City of Charleston (d.b.a. Charleston Water System) v. Costco Wholesale Corp., Vincent led the prosecution of seven defendants resulting in industrywide settlements that secured commitments from the leading flushable wipes manufacturers and retailers to meet the national municipal wastewater standard for flushability and enhance “do not flush” labeling for non-flushable wipes, helping to meaningfully reduce wipes-related sewer impacts for municipalities and wastewater utilities nationwide. Vincent also recently helped secure additional nationwide relief on behalf of the Charleston Water System in an analogous settlement with Dude Products Inc.

Vincent has been listed as a Best Lawyer in America: One to Watch by Best Lawyers®. He earned his Bachelor of Arts degree in International Relations with a minor in History from the University of Delaware and his Juris Doctor degree from California Western School of Law, where he received the Wiley W. Manuel award for pro bono legal services. He interned and clerked at the Firm during law school.

• Best Lawyer in America: One to Watch, Best Lawyers®, 2024-2025

• California Western School of Law, J.D., 2005
• University of Delaware, B.A., 2001 

• California
• District of Columbia
• New York
• United States District Court for the Southern District of California
• United States District Courts for the Eastern and Southern Districts of New York

Notable Cases

• American Bar Association